Get More Leads From Google Ads Without Wasting Budget

Andover-based PPC and SEO consultancy, practical training and Google Ads reviews for UK businesses, marketing teams and agencies. Get experienced input on performance, strategy, tracking and the decisions that matter.

Consultancy · Practical Training · Google Ads Reviews

Illustrated consultant working at a laptop
Google Ads SEO GA4 & Tracking CRO

Management, Consultancy & Training

Management & Consultancy

PPC and SEO management, practical advice or support alongside your team. Book a focused session, ongoing help or training around what your business needs. On-site support is available in Hampshire.

Explore Consultancy

Training

Learn in your real accounts, online or in person. Practical PPC and SEO training for business owners, in-house marketers and agency teams, with notes and follow-up support.

Explore Training

For Agencies

Develop a PPC offering or help your team move beyond the basics, with practical training, account reviews and experienced input on difficult problems.

Support for Agencies

Google Ads Reviews

Understand what is working, what is not and what should be prioritised next in your Google Ads account.

Get a Google Ads Review

Experienced Support For Better Marketing Decisions

Direct
Senior-level support
Clear
Clear scope
Measured
Conversion-focused decisions
Local
Andover, Hampshire

For businesses, in-house marketing teams and agencies

Our Proven Process

Plan

Understand your account, tracking and the questions you need to answer.

Build

Agree practical priorities around the work your business or team needs.

Optimise

Use experienced input to improve campaign, SEO and measurement decisions.

Scale

Grow with ongoing management, practical guidance or training for your team.

Performance-led decisions

Every action is driven by data, not assumptions. We focus on what delivers measurable impact, not vanity metrics.

Specialist, not generic

PPC, SEO, GA4 and conversion rate optimisation (CRO) are what we do. No bloated service lists, just focused expertise.

Clear tracking & reporting

You’ll always know what’s working and why, with reporting you can actually understand.

Built around your business

No rigid playbooks. The approach is shaped around your goals, budget and stage of growth.

Who you work with

Direct access to the person working on your marketing

I’m Michael, a PPC and SEO specialist with five years’ experience personally managing monthly marketing budgets from £100 to £250,000, for businesses from local florists to international brands.

I want to understand your business and become a useful part of it. We shape the work around what you need. I can manage your PPC campaigns or SEO, work alongside you on strategy and improvements, or train your team to take things forward. You can combine these approaches as your business needs change.

Start with an email or enquiry form. I will let you know whether I can help, then we arrange a call and agree a practical scope. Consultancy days include a short written recap and prioritised next steps.

Talk to Michael

Blog & Articles

New to PPC, SEO, GA4 or CRO?
Start with the basics. These beginner-friendly guides are designed to help you understand how digital marketing really works, avoid common mistakes, and build a solid foundation before you invest time or budget.

Turn off automatically created assets in Google Ads: AI Max asset optimisation with text customisation off.

How to Turn Off Automatically Created Assets in Google Ads

Can’t find automatically created assets in Google Ads? They’re now called text customisation, inside AI Max. Where the setting is and how to turn it

Google Ads not showing: campaigns limited by budget and losing search impression share

Why Are My Google Ads Not Showing? 5 Causes and How to Check Each

When your Google Ads aren’t showing, it’s almost always one of five things. The good news is every one of them can be checked in[…]

Control Display spend in Performance Max: channel prioritisation settings with Display Network at low priority and a 0% budget allocation.

Google Ads Channel Prioritisation: How to Control Display and Search Partner Spend

Google Ads now lets you set Display and Search partners to low priority and cap their spend. How it works, the settings I’d start with[…]

YOUR NEXT STEP

Let’s make your marketing
move forward.

Tell me about your business, what you want to achieve and where you need help. I’ll let you know whether I can help, then we can arrange a call and agree the next steps.

Tell me what you need Prefer email? contact@results-first.com

Useful answers

Frequently asked questions

Who is Results First for?

I work with business owners, in-house marketing teams and agencies. You may want practical training, an independent account review or experienced input while developing your marketing strategy.

Can I book a single session?

Yes. There is no minimum booking. You can arrange a focused session or a series of days around your needs. Book regular sessions ahead, as availability between separate bookings is not guaranteed.

Where is Results First based?

Results First is based in Andover, Hampshire. I can come to Hampshire businesses, and online sessions through screen sharing make it possible to work with teams elsewhere in the UK.

How do we start working together?

Start with an email or enquiry form explaining your business, your goals and where you need help. I reply first to establish whether I can help, then we arrange a call and agree the focus.