Results First Insights

Google Ads, PPC & SEO Guides

Practical guides on paid search, tracking, SEO and Google Ads policy, written to help you diagnose problems and make better marketing decisions.

Google Ads disapproved and limited for using a trademark in the ad text

Google Ads Trademark Policy: Why Ads Get Disapproved

Google Ads account suspended for the circumventing systems policy

Google Ads Circumventing Systems Policy: What It Means and How to Fix It

Google Ads disapproved because the website is flagged as malicious or compromised

Google Ads Malicious or Compromised Site Error: How to Fix It

Google Ads disapproved under the misrepresentation policy

Google Ads Misrepresentation Policy: How to Fix Disapproved Ads

Google Ads disapproved for destination not working, with 404 and timed out pages

How to Fix “Destination Not Working” in Google Ads

Google Ads list showing ads disapproved for destination, editorial and trademark policies

Why Are My Google Ads Disapproved? (And How to Fix It)

Smart campaign with limited keyword control next to a Search campaign with full control

How to Switch From Smart Campaign to Expert Mode in Google Ads

Smart campaign compared with a Search campaign on set up, keyword control and search terms

What Is a Smart Campaign in Google Ads?

Broad, phrase and exact match keywords and the searches each can match

Should You Use Broad Match, Phrase Match or Exact Match in Google Ads?

Keyword Planner ideas with average monthly searches and competition

How to Find Keywords for Google Ads

Google Ads conversion actions set as primary and secondary

Conversion Actions in Google Ads (What They Are and Why They Matter)

Google Ads budget worked out from cost per click and clicks per day

How to Pick the Right Budget for Your Google Ads Campaign

1 2