Foundation PPC Consultancy
This is the starting point for businesses that want practical help setting up, reviewing or improving Google Ads, without jumping straight into a large spend or overly complex account structure.
This support is designed for smaller budgets, new accounts, or businesses that have been running ads without clear tracking and structure. The priority is building a clean, measurable PPC foundation so every pound spent can be reviewed and improved.
- You want Google Ads built and managed properly from day one
- Your budget is smaller and you need control and efficiency
- You need conversion tracking set up and checked
- You want consistent optimisation without overcomplicating things
- Clear structure that is easy to measure and improve
- Better quality traffic from higher intent searches
- Tracking you can trust for reporting and decisions
- Ongoing improvements to reduce wasted spend
- Search campaigns (and Shopping where suitable)
- Keyword and competitor research
- Conversion tracking setup and validation
- Ongoing optimisation and reporting
Flexible support
Agree the support your business needs
Start with an email explaining your account, goals and the problem you want to solve. I will let you know whether I can help, then we arrange a call and agree a practical scope.
- A focused Google Ads review or consultancy session
- Practical training in your real account
- A regular consultancy day, where useful
There is no minimum booking. Book regular sessions ahead if you need continuity, as availability cannot be guaranteed. Consultancy days include a short written recap and prioritised next steps.
Discuss your Google Ads account →Useful answers
Frequently asked questions
How is Google Ads support scoped?
The work is agreed around your business, account and priorities. Start with an enquiry explaining your objectives and where you need help, then we can discuss a review, consultancy or practical training.
Can you help us understand where our advertising budget goes?
Yes. A review can look at search terms, campaign structure, bidding, budget allocation and conversion tracking. The aim is to understand the account and identify which decisions deserve attention.
Do you guarantee leads or sales?
No. Performance depends on your market, offer, website, budget and implementation. Reliable tracking and practical account priorities help you make better decisions, but no outcome is guaranteed.